Inserting your restaurant into a trending news conversation. If a city is hosting a major event, a smart PR agency positions their restaurant clients as part of the story — catering options, nearby dining guides, themed menus.
Why It Matters for Restaurants
Understanding Newsjacking is essential for any restaurant owner working with a PR agency or managing their own media presence. ChowPR applies this concept daily when building earned media strategies for independent restaurants and multi-location groups across the country.