Beauty & Skincare
Press angle templates, beauty editor pitch guides, and influencer + publication outreach kits for DTC skincare, cosmetics, and wellness beauty brands.
2 resources available
Free PR Resource Library
PR & Earned Media Resources
Built for Ecommerce Brands
Press release templates, media pitch swipe files, press kit checklists, product launch playbooks, and journalist outreach kits — written by ecommerce PR specialists, free to download.
Ecommerce Press Release TemplateMedia Pitch Email Swipe FileProduct Launch PR PlaybookJournalist Outreach Email KitPress Kit Build ChecklistEarned Media Tracking Spreadsheet
Choose your ecommerce category
Every PR resource is written for the specific media landscape of your category — the pitch that lands a beauty brand in Vogue is very different from one for a supplement brand in Men's Health.
Supplements & Wellness
Health publication pitch guides, clinical data story angles, and media outreach templates for supplement, nutraceutical, and functional health brands.
2 resources available
Fashion & Apparel
Fashion editor pitch frameworks, lookbook press release templates, and style publication outreach kits for DTC apparel and accessories brands.
1 resource available
Home & Living
Home decor media pitch guides, product story frameworks, and design publication outreach templates for DTC home goods and interior brands.
1 resource available
Sports & Outdoors
Sports media pitch templates, athlete angle playbooks, and gear publication outreach kits for fitness, outdoor, and performance brands.
1 resource available
Food & Beverage (DTC)
CPG media pitch guides, food editor outreach templates, and trend newsjacking playbooks for direct-to-consumer food and beverage brands.
1 resource available
Tech & Gadgets
Tech reviewer outreach guides, product review pitch templates, and launch PR playbooks for consumer electronics and smart home brands.
1 resource available
Pet Products
Pet media pitch templates, veterinary endorsement angle guides, and publication outreach kits for DTC pet food, accessories, and health brands.
1 resource available
Baby & Kids
Parenting publication pitch guides, safety story angle frameworks, and media outreach templates for DTC baby and children's product brands.
1 resource available
Sustainable & Eco Brands
ESG press angle templates, sustainability media pitch guides, and green publication outreach kits for eco-friendly and mission-driven ecommerce brands.
1 resource available
Jewelry & Accessories
Luxury media pitch templates, gifting season press angle guides, and lifestyle publication outreach kits for DTC jewelry and accessories brands.
1 resource available
Health & Fitness Equipment
Fitness media pitch frameworks, expert endorsement angle guides, and gym publication outreach templates for home fitness and equipment brands.
1 resource available
100% Free — No Email Gate, No Paywall
Every press template, pitch guide, and product launch resource is free to download. Written by our team of ecommerce PR specialists who have secured coverage in Forbes, TechCrunch, Vogue, and top industry publications nationwide.
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